Born x Raised, a Los Angeles-based streetwear bornxraisedclothing.com brand, has carved its own niche in the world of fashion by weaving together culture, community, and identity. The brand, founded in 2013 by Spanto (Chris Printup) and 2Tone (Alex Erdmann), transcends mere clothing to become a cultural movement that embodies the spirit of its hometown. By blending powerful storytelling with unique designs, Born x Raised has become a symbol of resilience, authenticity, and a deep-rooted connection to the past, present, and future of Los Angeles.
The Origins of Born x Raised
Born x Raised was born out of a need to preserve and celebrate the culture of Los Angeles during a time of rapid gentrification and change. Spanto, a Venice native with Native American roots, grew up witnessing the erosion of local culture as developers and newcomers reshaped the city. This inspired him to create a brand that not only celebrated his community but also stood as a testament to its enduring spirit.
The name “Born x Raised” encapsulates the brand’s ethos: a deep pride in one’s roots and an unflinching loyalty to one’s community. Through bold designs and poignant messages, the brand reflects the struggles and triumphs of marginalized communities while offering a voice to those who often go unheard.
Design Philosophy
At the heart of Born x Raised’s appeal is its distinctive design philosophy. The brand’s aesthetic draws heavily on the rich tapestry of Los Angeles culture, from graffiti and gang imagery to Chicano art and old English typography. These elements are skillfully blended to create pieces that are both nostalgic and contemporary.
Born x Raised collections often feature bold slogans, such as “On the Turf” and “City of Angels,” that speak to the shared identity of Angelenos. The use of vibrant colors, vintage-inspired graphics, and raw, unapologetic imagery ensures that each piece tells a story—a story that resonates with anyone who has experienced the complexities of urban life.
A Tribute to Community
One of the defining aspects of Born x Raised is its commitment to community. From the beginning, Spanto and 2Tone have emphasized the importance of giving back to the neighborhoods that shaped them. The brand frequently collaborates with local artists, organizations, and businesses to create initiatives that uplift and empower the community.
For instance, Born x Raised has organized events such as free barbecues, skateboarding competitions, and art shows, fostering a sense of unity and belonging. During the COVID-19 pandemic, the brand stepped up to provide essential supplies to vulnerable populations, further solidifying its reputation as a brand that truly cares about its people.
Collaborations and Partnerships
Born x Raised has also gained recognition for its high-profile collaborations with major brands and celebrities. From partnering with Nike on limited-edition sneakers to collaborating with the Los Angeles Dodgers on custom apparel, the brand has successfully bridged the gap between grassroots authenticity and mainstream appeal.
These collaborations not only amplify Born x Raised’s message but also introduce its unique aesthetic to a global audience. Despite its growing popularity, the brand remains steadfast in its mission to stay true to its roots and uphold the values that set it apart.
Cultural Impact
Born x Raised’s influence extends far beyond the realm of fashion. The brand has become a cultural touchstone, inspiring a new generation of creatives to embrace their heritage and tell their own stories. By celebrating the diversity and resilience of Los Angeles, Born x Raised has challenged stereotypes and redefined what it means to represent a city.
Through its clothing, the brand sheds light on issues such as gentrification, cultural erasure, and social inequality, sparking important conversations and encouraging activism. Its designs serve as a visual manifesto, urging people to stand up for their communities and honor their roots.
The Legacy of Spanto
The personal journey of Spanto is deeply intertwined with the story of Born x Raised. Diagnosed with cancer shortly after founding the brand, Spanto’s resilience and determination became a source of inspiration for many. His battle with illness and his unwavering commitment to his vision underscore the brand’s message of perseverance in the face of adversity.
Spanto’s leadership has been instrumental in shaping Born x Raised into more than just a clothing line. Under his guidance, the brand has grown into a platform for storytelling, advocacy, and cultural preservation—a legacy that will undoubtedly endure for generations to come.
Challenges and Controversies
Like any cultural movement, Born x Raised has faced its share of challenges and controversies. Some critics have questioned the brand’s commodification of Los Angeles culture, while others have debated its collaborations with major corporations. However, Spanto and 2Tone have consistently addressed these concerns with transparency, emphasizing their commitment to authenticity and community engagement.
Despite these challenges, Born x Raised continues to thrive, proving that its message resonates with a wide audience. The brand’s ability to navigate these complexities while staying true to its mission is a testament to its enduring appeal.
The Future of Born x Raised
As Born x Raised looks to the future, its commitment to its core values remains unwavering. The brand aims to expand its reach while maintaining its authenticity and connection to its roots. Upcoming collections and collaborations promise to build on the legacy of storytelling and cultural celebration that has defined Born x Raised from the beginning.
In a rapidly changing world, Born x Raised serves as a reminder of the importance of preserving cultural identity and fostering a sense of community. By staying true to its mission and continuing to innovate, the brand is poised to remain a powerful force in the fashion industry and beyond.
Conclusion
Born x Raised is more than just a streetwear brand; it is a cultural phenomenon that embodies the spirit of Los Angeles. Through its bold designs, unwavering commitment to community, and powerful storytelling, the brand has created a legacy that resonates far beyond the world of fashion. As it continues to grow and evolve, Born x Raised stands as a testament to the power of staying true to one’s roots and using creativity as a force for good. In a city known for its constant reinvention, Born x Raised reminds us of the enduring strength and beauty of authenticity.